Comments on: The Power of Market Segmentation to Increase Response Rates http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/ Copywiting coach and expert interview Shaune Clarke talks about direct response marketing, copywriting, expert interviews and more. Tue, 18 Nov 2008 15:13:39 +0000 http://wordpress.org/?v=2.5.1 By: Brett http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-467 Brett Mon, 18 Dec 2006 15:57:06 +0000 http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-467 I agree with John, this stuff is too good to be giving away to the world for free... A great reminder of how important it is to niche. And then sub niche. Don't go after painting contractors, go after painting contractors with 5 employees, who only do interior remodeling painting, etc. I agree with John, this stuff is too good to be giving away to the world for free…

A great reminder of how important it is to niche. And then sub niche.

Don’t go after painting contractors, go after painting contractors with 5 employees, who only do interior remodeling painting, etc.

]]> By: Emerson Wickwire http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-464 Emerson Wickwire Sun, 17 Dec 2006 19:31:47 +0000 http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-464 Excellent point, Shaune. The first key is recognize the tremendous value of list segmentation. The next step is to master the mechanics of it. Cheers! Excellent point, Shaune. The first key is recognize the tremendous value of list segmentation. The next step is to master the mechanics of it. Cheers!

]]> By: John A. Manley http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-463 John A. Manley Sun, 17 Dec 2006 19:15:00 +0000 http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-463 Good post Shaune. I think segmenting the market also allows one's copy to get shorter and more to the point -- because we aren't try to speak to more than one type of person. I just renegotiated a deal with a client for an extra $2,500 plus an increase of 2.5% royalty to create 6 variations of the copy I'd already outlined (for $5,000 + 5% royalty) to speak to six variations of prospects for the same product. Likewise, as a copywriter, since I've decided to focus only on one business niche, my conversion rates have risen. With a list of 5 (yes 5!) qualified leads I contracted over $2,000 in fees in just two weeks. That was with a list of five. Highly targetted list. With no testimonials. So, why are we talking about this in a public venue, for free? Before I say anymore, I'm going to stop typing. John http://www.realitycopywriting.com/free_audio_interviews Good post Shaune.

I think segmenting the market also allows one’s copy to get shorter and more to the point — because we aren’t try to speak to more than one type of person.

I just renegotiated a deal with a client for an extra $2,500 plus an increase of 2.5% royalty to create 6 variations of the copy I’d already outlined (for $5,000 + 5% royalty) to speak to six variations of prospects for the same product.

Likewise, as a copywriter, since I’ve decided to focus only on one business niche, my conversion rates have risen. With a list of 5 (yes 5!) qualified leads I contracted over $2,000 in fees in just two weeks.

That was with a list of five. Highly targetted list. With no testimonials.

So, why are we talking about this in a public venue, for free?

Before I say anymore, I’m going to stop typing.

John

http://www.realitycopywriting.com/free_audio_interviews

]]> By: Ethan Kap http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-462 Ethan Kap Sun, 17 Dec 2006 03:13:51 +0000 http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-462 So many "mirco" societies exist in a market place. In my universe I have 20,000 -- and within the 20,000 I haven't even touched the surface of all the segments I could target. Allen you couldn't be more right! Those who won't follow Shaune's advice and "Let the market write the copy" through the interview process are truly missing out on nuggets of gold. Shaune you are on FIRE! So many “mirco” societies exist in a market place. In my universe I have 20,000 — and within the 20,000 I haven’t even touched the surface of all the segments I could target.

Allen you couldn’t be more right!

Those who won’t follow Shaune’s advice and “Let the market write the copy” through the interview process are truly missing out on nuggets of gold.

Shaune you are on FIRE!

]]> By: Pam http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-461 Pam Sun, 17 Dec 2006 02:03:21 +0000 http://www.shauneclarke.com/the-power-of-market-segmentation-to-increase-sales/#comment-461 Forgot to mention...and this is both slightly on, and slightly off the real topic here... I've recently seen a TV commercial that I liked, too. It's a Citizen Watch commercial for their "Eco-Drive" watch. It actually made me want one, and it did it two ways: it showed me up-close how pretty the watch is, and it told me I don't have to buy batteries for it. Those two SPECIFICS spoke to me, and now I'm kinda hoping I find one under the Christmas tree. (Rather clever name for the watch too, I thought. Given the current political climate in this part of the world...) Forgot to mention…and this is both slightly on, and slightly off the real topic here…

I’ve recently seen a TV commercial that I liked, too. It’s a Citizen Watch commercial for their “Eco-Drive” watch. It actually made me want one, and it did it two ways: it showed me up-close how pretty the watch is, and it told me I don’t have to buy batteries for it.

Those two SPECIFICS spoke to me, and now I’m kinda hoping I find one under the Christmas tree.

(Rather clever name for the watch too, I thought. Given the current political climate in this part of the world…)

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