Two writers in the same house John! Is that legal? : )

True JP.

It is a dance. Interviewing eh?

It’s a big piece of my coaching program. You knew that right? : )

As the guy that helped me become a co-author of “Million-Dollar Marketing Secrets” I’d have no problem turning over my “How To Interview For Copywriters” program to you.

Just let me know.

Talk soon,

Shaune

What people say they want — and what they really want — are many times TWO DIFFERENT THINGS!!!

I think interviewing the target audience — with the right questions — is the key. Interviewing many members of that audience.

Many as you can!

With my system we face the same challenge. Even though I’ve sold a ton of this stuff in the past, I’m even now going back to members of my target audience.

Asking them questions…

Trying to keep my EAR TO THE GROUND.

If they don’t think you want to hear anything, then they give an honest opinion.

My wife, Nicole did the same with a children’s story she wrote. She wanted to knwo if it was good. So when her 12-year old godchild came over, she showed it to her, but used a pen name of “Silvia Thompson” (made up name). She also made it look like an internet print-out.

She got an honest opinion (mostly good).

John

Great topic. I was going to be doing some research and wondered the same thing… how to get an honest response, not just what they think I want to hear.

It sounds like anything I say about my product should be carefully thought out. From the way it’s brought into the conversation, to how I follow up on their response.

Good food for thought. Thanks for the post!
Cheri