Comments on: STOP Writing To… “The Target Market” http://www.shauneclarke.com/stop-writing-to-the-target-market/ Copywiting coach and expert interview Shaune Clarke talks about direct response marketing, copywriting, expert interviews and more. Tue, 18 Nov 2008 15:01:39 +0000 http://wordpress.org/?v=2.5.1 By: Ad Copywriting http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-29729 Ad Copywriting Tue, 26 Feb 2008 06:43:29 +0000 http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-29729 i very much agree with you shaune.. especially with the first distinction (which states that we must not target the market as a whole but fine tune it to the real target market). great article!! thanks for this! -- stephen i very much agree with you shaune.. especially with the first distinction (which states that we must not target the market as a whole but fine tune it to the real target market). great article!!
thanks for this!

– stephen

]]> By: Bernie Mac http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-25283 Bernie Mac Fri, 07 Dec 2007 15:23:41 +0000 http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-25283 Hello everyone.. In reference to Maria Cintas comment on testing every sentence of her copy: I have found a tool from James Brausch that imporves the profitability of your ad copy. The tool called <a rel="nofollow" href="http://www.Glyphius.com">Glyphius</a> is used score my copy. One point about writing ad copy for the "target" audience unless we have narrowed and made our target real specific we can often miss the mark. As you Shaune so aptly stated knowing your audience and giving them new facts rather than reiterating what they already know can indeed speed the read. Hello everyone..

In reference to Maria Cintas comment on testing every sentence of her copy:

I have found a tool from James Brausch that imporves the profitability of your ad copy. The tool called Glyphius is used score my copy.

One point about writing ad copy for the “target” audience unless we have narrowed and made our target real specific we can often miss the mark. As you Shaune so aptly stated knowing your audience and giving them new facts rather than reiterating what they already know can indeed speed the read.

]]> By: Maria Cintas http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-24795 Maria Cintas Fri, 30 Nov 2007 03:47:28 +0000 http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-24795 I have really begun to test nearly every sentence of my copy. Tedious, but nobody said this was going to be easy! I have really begun to test nearly every sentence of my copy. Tedious, but nobody said this was going to be easy!

]]> By: Walter Friedman http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-18411 Walter Friedman Sat, 06 Oct 2007 20:42:50 +0000 http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-18411 Shaune, The KEY you present here is the "intimate interview", which now becomes an indispensable part of any copywriting effort. So- to learn to produce great copywriting I must learn to do great interviews! Show me how! Shaune,

The KEY you present here is the “intimate interview”, which now becomes an indispensable part of any copywriting effort.

So- to learn to produce great copywriting I must learn to do great interviews!
Show me how!

]]> By: Robert http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-3966 Robert Mon, 16 Apr 2007 16:13:23 +0000 http://www.shauneclarke.com/stop-writing-to-the-target-market/#comment-3966 Shaune, I hope others reading this were paying attention to this... "Of those that actually bought an estimated 30% were living alone." That little factoid uncovered by your intimate interview process is a potential goldmine. Shaune,

I hope others reading this were paying attention to this…

“Of those that actually bought an estimated 30% were living alone.”

That little factoid uncovered by your intimate interview process is a potential goldmine.

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