Resonance - It’s official - It does work!
I believe that there is a great deal of power in using Resonance in our copy. I go into a lot of detail on this topic in my coaching program. One of the “generic elements of resonance” that I talk about is water.
As human beings most of us have an affinity for water. We can associate some positive feelings with water, especially the Ocean.
Why?
Of course there are the images of beaches and vacations that we can associate with. This is what I call direct influence but there’s more.
There is something innate in us that feels as though the Ocean, mountains as well, connects us with creation. It is “an inner knowing,” something deep within us, something unspoken, something indirect. Our resonance to it is natural.
Think about it — How do you feel when you are near the Ocean? It’s almost undescribable right? It’s just a knowing, a feeling of… “at home.”
It’s powerful to understand how potent it is to have resonance embedded in your sales message.
I’ve experienced it.
When I speak to clients who have responded to my site at…
http://www.DynamicResponseMarketing.com
They will often make mention, specifically and warmly of, “The Harbor”.
And now…
I recently called Pasti Krakoff from http://www.buildabetterblog.com
It’s off topic but wanted to throw this in… (This is a blog. I can do that right?)
Patsi has great rhythm in her URL.
Here’s what I mean. Read it quickly. (Because that’s how you usually read a URL)
Build - a - better- blog - dot - com - Niiiice!
Back to my point about resonance…
Patsi had signed up for my New Copy Secrets Newsletter. I wanted her honest opinion about how my new and unpolished blog had landed on her. I thought I’d use that, often forgotten method of communication, the phone, : ) to call her.
She was so gracious with her time.
She made some excellent suggestions and then, regarding my blog photo said…
Is that picture of you “On the Bay” from San Diego?
Whoa, I thought! This resonated with her so much that she actually commented on it.
Now, although I did once spend 6 spectacular weeks living on Mission Beach in San Diego, this photo is from Nova Scotia…the other side of the planet, at least to some. : )
Can you see the “generic” resonance in that?
Here’s the key as it relates to incredibly powerful copy…
ANYTIME you create resonance and connection, you have created a very powerful bond. If you use that in your copy, along with other forms of “Indirect Persuasion”, you will gracefully guide your prospects to buying…
This approach is much different from the standard hype and “Push em to buy” marketing that is unfortunately, all to common.
I’m on a mission, Let’s…
Stop using hype, Let’s stop hammering prospects with benefits instead, let’s start using…Graceful persuasion!
What do you think?
Comment by Mike Muller
April 18, 2006 @ 12:46 pm
Shaune,
Your dislike of hype is dead on. When I sit down to write something out, I really have to think about how I want something to sound to me. In past years, I purchased products that were overhyped and when they didn’t live up to their lofty promises, I felt a little cheated. If you can really connect with someone through the written word, that’s very powerful. And that’s one of the many reasons I’m looking forward to your coaching program.