Psychographics vs USP or Niche Marketing
In the post below there are comments about unique product benefits and niche markets.
Although those elements do segment the market what I was really referring to is psychographics…
The attitudes, values, lifestyles, and opinions of the Target Audience. That’s how you connect and convert. It comes after you determine who they are — niche or otherwise – and is more about how they think and feel.
In fact, I know of a Psychologist that charges six figures to do this for large corporations.
Geez… they’d save a lot of money if they just bought “The Secret Six and The Power of Intimate Interviews” program. : )
Wait til you see the video of me training on “Intimate Interviews.” It is hot! I promise you have not seen anything like it. There is so many great aspects — “organic surprises” — that make it entertaining to watch.
It’s fun, educational and sells.
Honestly, if you can show me a better video online please tell me.
Of course, that’s with the exception of the Rif Moffatt plays at the end of one of his homegrown online video’s. : ) No doubt, that dude can play.
Anyway…
The video will be up before Christmas. It’s a winner, if anyone is interested in helping me get it “out there.” There’ll be some great commissions paid and it’ll be as simple as sending people to the video.
In a nutshell…
Content, content, content – so much so that anyone watching is left with a great desire to want more and…
It’s actually — really is – a new and sexy product for both copywriters and Internet Marketers.
Perfect!
Shaune
PS: Brett, Allen and Ethan have also shown me how it is a hot product for business owners. Ready?

Comment by Jay
December 18, 2006 @ 4:34 pm
Can’t wait to see the video! If I can help you in any way to get it “out there”, I am there.