Psychographics vs USP or Niche Marketing

Filed under: Copywriting — Shaune on Monday, December 18, 2006

In the post below there are comments about unique product benefits and niche markets.

Although those elements do segment the market what I was really referring to is psychographics…

The attitudes, values, lifestyles, and opinions of the Target Audience. That’s how you connect and convert. It comes after you determine who they are — niche or otherwise – and is more about how they think and feel.

In fact, I know of a Psychologist that charges six figures to do this for large corporations.

Geez… they’d save a lot of money if they just bought “The Secret Six and The Power of Intimate Interviews” program.  : )

Wait til you see the video of me training on “Intimate Interviews.” It is hot! I promise you have not seen anything like it. There is so many great aspects — “organic surprises” — that make it entertaining to watch.

It’s fun, educational and sells.

Honestly, if you can show me a better video online please tell me.

Of course, that’s with the exception of the Rif Moffatt plays at the end of one of his homegrown online video’s.  : )   No doubt, that dude can play.

Anyway…

The video will be up before Christmas. It’s a winner, if anyone is interested in helping me get it “out there.” There’ll be some great commissions paid and it’ll be as simple as sending people to the video.

In a nutshell…

Content, content, content – so much so that anyone watching is left with a great desire to want more and…

It’s actually — really is – a new and sexy product for both copywriters and Internet Marketers.

Perfect!

Shaune

PS: Brett, Allen and Ethan have also shown me how it is a hot product for business owners. Ready?

2 Comments - I want to hear your opinion. Click here to leave a comment. »

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Comment by Jay

December 18, 2006 @ 4:34 pm

Can’t wait to see the video! If I can help you in any way to get it “out there”, I am there.

478

Comment by Steve Slaunwhite

December 22, 2006 @ 11:12 am

Hi Shaune. From one copywriting expert to another — and one Nova Scotian to another! — I’m a big fan of your copywriting and insights.
All the best,

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