Today I’ve received three great emails, that in one way or another, mention “The Power of Connection,” a topic I can’t talk enough about.

Why?

It’s so important at the core of who we are as people.

As humans we innately want connection… authentic, human connection. It’s something indescribable really, but you certainly can feel it when it’s present and you can definitely feel that something is missing when it’s not there.

It’s an integral part of the buying process, especially today when force-fed sales messages are being so quickly disregarded.

Hello all,

With 9 days notice Alan Forrest Smith AKA, The Orange Beetle Man, asked me to speak at his Masterclass in the UK. Of course I said “no problem.” I saw it as my chance to really “show my stuff.”

The problem…

How would I pull it off?

I have a new copywriting coaching program starting soon. I have ongoing consulting and clients I’m working with. I had just agreed to work with Brian Keith Voiles on a Joint Venture and a few info. products “under construction.”

Shaune just got back yesterday from his invitation to speak in the UK… and boy does he have a story to tell!

I’ll leave that for him to do, though. Once he’s back on schedule (a 6 hour flight and jet lag will knock your sleep patterns around a bit) I’m sure he’ll post some juicy details here…

take care all - David

(I actually sent a version of this to a client as a bit of a metaphor for Direct Response copywriting.)

Google came to the search engine business late. There were already established leaders in the field.

How did they take over?

By meeting the “in-the-moment” desires of the target audience and… nothing more.

The Target Audience wanted to search. When they came to the Google site all there was to do was enter their search term in the search box and click submit.

There wasn’t a lot of graphics to distract them. There wasn’t a lot of “other options” to take their attention.

Here are the details as extracted from http://www.japan-guide.com

Ocean Day - (umi no hi) - A recently introduced national holiday celebrating the ocean.

The day marks the return of Emporer Meiji from a boat trip in Hokkaido in 1876.

Interesting eh?

As I’m typing this blog post I’m looking out over picturesque Prospect Bay. Think about it… doesn’t the ocean hold a sense of mystery? It’s vastness, depth, ebb and flow. Truly a great gifts to us.

I love using ocean and other bodies of water to add connection to my copy. When we connect we build trust and lower resistance. Critical elements in any form of salesmanship.