Thanks for slummin’ it! : )

If I have my way Jack you definitely will be there. It is so fun to watch everyone evolve in the program, you too Jack.

You have that storyteller in ya. A little self-discipline to engrain those unique techniqes into your writing and you’ll be top-notch.

Be patient Jack. It’s worth the extra time.

Once you have it, you have it!

Thanks for dropping by.

Robert is a former apprentice to Jay Abraham. He has written copy under his direction.

I heard Jay talk about copy for 15 minutes one time and I really wanted to buy a copywriting product by him but he doesn’t offer one.

When I ran into Robert I asked him if I could interview him…he agreed. He is the closest thing to understanding Jay Abraham’s take on copywriting as you’re going to get.

No doubt, he understands exploring angles and approaches and how to apply that to writing sales letters.

The recording will be available soon.

If nothing else you’ll want to hear the unique “Copywriting Mantra” that Jay hammered into Robert’s consciousness!

It’s something to “Really Get!”

Seriously though I’m one of of Shaune’s Coaching Students and its awesome

He’s teaching a whole new brand of copy and
you will soon be hearing Shaune Clarke being
mentioned among the copywriting greats.

Hopefully you will hear Jack Bastide too

Jack

I too had a medical challenge that took my natural bent to look for alternative solutions and turned it into core approach to life.

I’d had a knee suddenly swell up - huge - in the course of an hour. One doctor said it was a torn meniscus and it could be rehabbed. It never really got better and I spent a year on crutches. Then it went worse. This whole time my lower leg kept swelling like a balloon. I’d ask why and he wasn’t sure because it didn’t match the symptoms of torn cartilage. I changed doctors.

The new bone doc X-rayed it and found the bone in the knee was severely destroyed - osteoporosis. He first diagnosed RSD. Then he went in and had a look and discovered it was gout of all things. They shipped me off to a rheumatologist. He diagnosed it as RSD because gout didn’t act that way. Later he found it was gout. I asked him why my leg kept swelling. He thought it could be due to the osteoporosis.

Fast forward a year… I go back and visit the bone Doc. I ask why my leg is still swelling. He thinks a while… Then he ships me off to a hospital with Doppler Radar imaging and has them scan the veins in my leg. Two hours and 3 specialist later they come in and tell me I had a blood clot in my femoral vein. It’s scared the veins so thick the radar can’t get through them. And it appears to be gone. The only question is why I was alive. When it broke lose I should have died.

I was already bent towards exploring angles and approaches. And like Shaune, that incident burned the habit into my being.

It’s made me safer and my clients wealthier.

On being contrarian, thinking outside the box, etc. let me say…

Although there is a “standard mantra” of how to write copy, if you listen closely, more and more, there is uncommon thought filtering through.

What tests well last month doesn’t this month. Why? It’s become to normal. You have to be different to gain attention.

Even one “Big dog” has come out saying that benefit-rich copy isn’t working anymore. What?

Why haven’t you told us sooner? Oh right some forward thinking “small guys” were saying so. Everyone was seeing, sensing, “feeling” the truth in it. You had to change your tune and quick.

And so it is that the ability to see it differently is becoming all to common…dare I say necessary!

And all that said, there are standard principles that applied yesterday, apply today and will tomorrow.

It’s just how we compliment them that becomes new. A simple will to see it from a different perspective goes a long way.