I’ve been watching this fever for online video for some time now. It’s official. I don’t get it.
I did see one video interview that sort of held my attention. Why? The two guys in it were great “participants” in the interview. I’ve also seen some good professional video. Seems like boring TV to me…Click!
And then there’s the pathetic homegrown style video. Be warned, there’s about to be a flood of these. I was just sent to one by a big name marketers blog, as if I should be impressed. I’m shaking my head. This video did not deserve the attention that it was given…not at all!
Here’s the key. It needs to be well done. It must have persona, it must flow right, it has to be relevant, to the viewer…same as a great sales letter.
Video is a great opportunity for those that can bring all of that to video and for those that cant…you can’t!
Bring me a great interview or great seminar on video and I’ll watch it but guess what…
Give me a great piece of copy and I’ll read it too. I’m talking here as a consumer.
The point being is that online video is spectacular if it’s well done.
Reading a sales letter is also spectacular, if it is well done.
The fact that online video is possible is quite something. It’s just not for everyone.