Comments on: First Official Rant…I Don’t Get It! http://www.shauneclarke.com/lame-subheads/ Copywiting coach and expert interview Shaune Clarke talks about direct response marketing, copywriting, expert interviews and more. Tue, 18 Nov 2008 14:57:17 +0000 http://wordpress.org/?v=2.5.1 By: Shaune http://www.shauneclarke.com/lame-subheads/#comment-15 Shaune Fri, 31 Mar 2006 02:29:27 +0000 http://www.shauneclarke.com/2006/03/29/first-official-ranti-dont-get-it-2/#comment-15 I love it when it works! Thanks John, Cheri and Foby for your compliments. I'm grateful that you are getting so much out of the program. Let's make this week really count! I love it when it works!

Thanks John, Cheri and Foby for your compliments.

I’m grateful that you are getting so much out of the program.

Let’s make this week really count!

]]> By: Foby Ramlagan http://www.shauneclarke.com/lame-subheads/#comment-11 Foby Ramlagan Thu, 30 Mar 2006 22:48:39 +0000 http://www.shauneclarke.com/2006/03/29/first-official-ranti-dont-get-it-2/#comment-11 Shaune, last nights class was such a turning point for understanding the power of Body Copy Headlines. I was struggling with finding these in my copy but during last night's call the "lightbulb" finally went on. It really makes sense that we should use powerful body copy headlines sprinkled throughout the copy. Like John said, Headlines account for 80% of they copy's success, So why not use them throughout the copy. This is really cutting edge copywritng. No one else teaches these techniques. Shaune, last nights class was such a turning point for understanding the power of Body Copy Headlines.

I was struggling with finding these in my copy but during last night’s call the “lightbulb” finally went on.

It really makes sense that we should use powerful body copy headlines sprinkled throughout the copy.

Like John said, Headlines account for 80% of they copy’s success, So why not use them throughout the copy.

This is really cutting edge copywritng. No one else teaches these techniques.

]]> By: Cheri Nikkel http://www.shauneclarke.com/lame-subheads/#comment-9 Cheri Nikkel Thu, 30 Mar 2006 20:57:22 +0000 http://www.shauneclarke.com/2006/03/29/first-official-ranti-dont-get-it-2/#comment-9 I know what you mean John. I can't wait until I can say "I'm nearly 90% there!" But it will come. In fact, here's an email I just sent to Shaune: <blockquote>Hi Shaune, Great call last night. It just dawned on me there are only 2 left. Noooooo! I don't want them to end! I'm back at work on Dr. Tina. Rearranging, tightening, deleting. And determined to master the BCH!! Cheri p.s. BCH = Body Copy Headline It's amazing how everything we've worked on is all coming together at once. I have no doubt if we follow Shaune's advice and really get everything embedded... There will be no stopping us! Want to know why? Just yesterday I found a magalog in the mail. Big Name Company. Everyday Name. Promoting their latest weight loss book. Take a look at the little *gems* I found inside... "You've 'been there, done that'" "Now there's a smarter, easier way to slim down." "Yikes!" "Here's the bottom line" (there were more, but why labor the point) Is this really the competition? Cheri<strong><strong> </strong></strong></blockquote> I know what you mean John.
I can’t wait until I can say “I’m nearly 90% there!”

But it will come.
In fact, here’s an email I just sent to Shaune:

Hi Shaune,

Great call last night.

It just dawned on me there are only 2 left.
Noooooo! I don’t want them to end!

I’m back at work on Dr. Tina.
Rearranging, tightening, deleting.
And determined to master the BCH!!

Cheri

p.s. BCH = Body Copy Headline

It’s amazing how everything we’ve worked on is all coming together at once.

I have no doubt if we follow Shaune’s advice and really get everything embedded…

There will be no stopping us!

Want to know why?

Just yesterday I found a magalog in the mail.
Big Name Company. Everyday Name.
Promoting their latest weight loss book.

Take a look at the little *gems* I found inside…

“You’ve ‘been there, done that’”
“Now there’s a smarter, easier way to slim down.”
“Yikes!”
“Here’s the bottom line”
(there were more, but why labor the point)

Is this really the competition?

Cheri

]]> By: “Profit Moffatt’s Play-House” » Blog Archive » My Secret Weapon = Master of Indirect Persuasion, Shaune Clarke http://www.shauneclarke.com/lame-subheads/#comment-8 “Profit Moffatt’s Play-House” » Blog Archive » My Secret Weapon = Master of Indirect Persuasion, Shaune Clarke Thu, 30 Mar 2006 19:38:57 +0000 http://www.shauneclarke.com/2006/03/29/first-official-ranti-dont-get-it-2/#comment-8 [...] Just check out his latest post about “Sub Heads”. You’ll find out why SUB-HEADS SUCK! [...] [...] Just check out his latest post about “Sub Heads”. You’ll find out why SUB-HEADS SUCK! [...]

]]> By: John A. Manley http://www.shauneclarke.com/lame-subheads/#comment-6 John A. Manley Thu, 30 Mar 2006 11:08:17 +0000 http://www.shauneclarke.com/2006/03/29/first-official-ranti-dont-get-it-2/#comment-6 I think I'm getting near <strong>90%</strong> "there" with this Shaune... Yesterday's class brought me up 10% more (from already thinking I was 90% there). Like you're saying here, we all know how important headlines are. The "80% of your copy's success" is in the headline. <b><i>So why are we using only headline one per copy?</i> It totally illogical! Who programmed us this way???</b> I think I can even use this idea for Yellow Pages ads. I ended up with a lame subhead in a recent YP ad because I was concerned about space restrictions. But how you demonstrated to us last night with Cheri's critique made me realize I can stil do it. Great picture above! When does David's ship dock? John John A. Manley <a href="www.REALITYCopywriting.com" title="www.REALITYCopywriting.com" rel="nofollow"> A "Live" Online Look at the Day to Day Life of a Fulltime Copywriter From Starving Writer (Day One) to...? I think I’m getting near 90% “there” with this Shaune…

Yesterday’s class brought me up 10% more (from already thinking I was 90% there).

Like you’re saying here, we all know how important headlines are. The “80% of your copy’s success” is in the headline.

So why are we using only headline one per copy?
It totally illogical!
Who programmed us this way???

I think I can even use this idea for Yellow Pages ads. I ended up with a lame subhead in a recent YP ad because I was concerned about space restrictions.

But how you demonstrated to us last night with Cheri’s critique made me realize I can stil do it.

Great picture above!

When does David’s ship dock?

John

John A. Manley

A “Live” Online Look at the Day to Day Life of a Fulltime Copywriter From Starving Writer (Day One) to…?

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