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	<title>Shaune Clarke - Copywriting &#124; Copywriting Coaching &#124; Interviewing Experts</title>
	<link>http://www.shauneclarke.com</link>
	<description>Copywiting coach and expert interview Shaune Clarke talks about direct response marketing, copywriting, expert interviews and more.</description>
	<lastBuildDate>Fri, 30 Nov 2007 13:46:59 +0000</lastBuildDate>
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		<title>Canadian Copywriters Rock! Are We Taking Over The Industry?</title>
		<description><![CDATA[Honestly, I think there&#8217;s something in our blood.
Are we born to write?
Is marketing savvy in our blood?
Is our DNA infused with salesmanship?
I&#8217;m going to get to the list Canadian notables in a moment.
First, let&#8217;s take a quick look at other fields of endeavour where Canadians tend to shine&#8230;
Consider the population of Canada is about the [...]]]></description>
		<link>http://www.shauneclarke.com/lets-face-it-canadian-copywriters-rock/</link>
			</item>
	<item>
		<title>Here&#8217;s How Quality Copywriting Can Save You $13,000 With Your&#8230;Accountant!</title>
		<description><![CDATA[An email I just received from John Sparks who I met at the World Internet Summit in Australia.
 Hi «Shaune»,
Couldn’t wait to share the success I have already enjoyed from your program even before your first call.
First the background&#8230;I have been in dispute with my ex account. See the attached emails. He threaten me with legal [...]]]></description>
		<link>http://www.shauneclarke.com/61/</link>
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		<title>STOP Writing To&#8230; &#8220;The Target Market&#8221;</title>
		<description><![CDATA[Old Copywriting Truisms are becoming less and less valid.
We must become increasingly aware of simple distinctions that can make our copy more appealing.
Here&#8217;s one such distinction&#8230;
You are NOT writing to the market, at large. 
You are NOT writing to the target audience.
You ARE writing to &#8220;The REAL Target Audience.&#8221;
Here’s what I mean…
As copywriters we all know [...]]]></description>
		<link>http://www.shauneclarke.com/stop-writing-to-the-target-market/</link>
			</item>
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		<title>What Joy! Working Wherever You Want - With &#8220;WHOEVER&#8221; You Want&#8230;</title>
		<description><![CDATA[Ryan Healy recently posted on his blog about the value of having a flexible schedule/life, as a freelance copywriter.
I agree.
More importantly, to me, is the fact that you can work wherever you want.
And With Whoever You Want&#8230;
Even&#8230;
- &#8220;On&#8221; the bay!
- That&#8217;s my lil niece Tava.
- WHAT JOY!
That&#8217;s THE reason to get free.
What&#8217;s your joy?
Take the [...]]]></description>
		<link>http://www.shauneclarke.com/56/</link>
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		<title>Master Copywriter Leaves Out &#8220;Unique Positioning&#8221; And Cavalierly Says&#8230;</title>
		<description><![CDATA[Hello everyone,
Listen close &#8211; This is good &#8212; Real good! 
As you know&#8230;
Finding the unique story &#8211; the unique angle &#8212; the rare benefits &#8212; has become an increasingly difficult thing to do.
So&#8230;
When you&#8217;re writing copy and that rich material actually exists, you need to exploit it&#8230;To The MAX
Right? &#8212; Of course!
That&#8217;s why I was surprised to see that, Brett McFall &#8211; Australia&#8217;s [...]]]></description>
		<link>http://www.shauneclarke.com/53/</link>
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