Attention All Copywriters:

“Without Using Hype, Here’s How To
Write Kickin’ Copy That Converts Even ‘Window Shopping’ Prospects Into Loyal Customers, So You Can…

Increase Your Fees and Attract
High-Paying Clients Who Love Paying You The Royalties You Deserve”

From the desk of Shaune Clarke:

Hello fellow copywriter,

Let's get right to it. Tell me...

How is your copywriting career going?

How many clients are you working with?

How well are they paying you?

Let me tell you why I ask…

For weeks I’ve been looking for a copywriting apprentice. During this process I have realized that most trained copywriters are struggling to get $1000 - $2000 copywriting jobs. Some are even fighting for $500 jobs.

Well-trained, quality people, one after the other…not making money!

One applicant who applied to work with me was two years graduated from “The Masters Program” and was working for a big mailing house…working alright…an article job a month for a lousy $500…He was not making a living writing copy…not even close.

It’s on overused phrase in the copywriting world but I mean it… I was shocked at how common it is for copywriters to be struggling!

After all...

My First Copywriting Job Was For $4000.00
Plus A 12% Royalty.

Yes, $4000.00 and a 12% royalty. Believe it or not, the client didn't even know what Direct Response Copy was when I first started talking to her. Less than 15 minutes later she wanted a "letter of understanding" drafted. She asked if she could put 50% down and make payments for the rest. “No problem,” I said.

My next client was a little more work but a very similar result…and now I command even higher fees. I just haven’t found it to be that difficult.

Mistakenly, I Thought That This Was
How It Was For All Copywriters.

As surprised as I was by how lacking copywriting success was, I was excited to think I’d be able to train one or two of the applicants. I wanted to quickly teach them to write great copy.

My impression was...

I'd give everyone a few exercises to complete.

They'd quickly "get" what I was doing.

I'd pick one or two of the top applicants and...

We'd be off and running...

I Couldn't Have Been More Wrong…
I Realized That How I Write Really Is Quite Different

Although the applicants were all fully trained, they were missing critical factors in four important areas.

• They did not have the critical “Copywriters Mindset”…simply a must have.
• Their ability to promote themselves was less than perfect.
• Their ability to secure high-paying clients was quite lacking.

But most of all…

• Their confidence was low because their copy was "Flat". It lacked dimension. It     just wasn't "doing it" and they knew it.

How do you feel about your copy?

There were pieces missing in each area for everyone who applied. It became clear that rectifying it was going to take a focused effort. I simply did not have the time it would require!

I really had given up on the idea of an apprentice to help me, when one applicant mentioned the idea of a coaching program.

He said he could see how different my writing was, how marketable it was, that he'd pay to have me teach him. He knew that he'd earn the money back quickly. Emphatically, he said…

“Even Two Mediocre Copy Jobs Will Pay For It.
Shaune, This Is A No-Brainer… Let's Get Started!”

Honestly I had no idea what to charge. To him, enrollment was essentially free.

Now that's the "Right Mindset"!

His conviction really got me thinking, and I had to agree. If you apply what I know it would be nearly impossible not to quickly stumble across two, "middle-of-the-road", copywriting jobs.

Long story short…

I decided a copywriting coaching program was the only way I'd be able to find myself a couple of qualified writers to work with and help other copywriters enjoy the success that I have achieved.

How Have I Become So Successful, So Quickly?
What Makes My Copy So Different… So Effective?

I spent 16 years in Network Marketing and had my own TV talk show for several years. In network marketing you sit with friends, you must build relationships. You have to connect with the prospect. You have to resonate with them. They have to feel your authenticity.

You can’t close them or browbeat them with benefits.

It works best when you learn to gracefully persuade. It's much better to guide them into actually seeing for themselves why they need the product. Over several years, I became extremely effective at it. I developed my own style. I learned so much being “in the trenches.” Now I can embed my copy with these powerful, yet subtle, persuasion techniques.

Having a talk show taught me how to uncover hidden emotions, how to get to peoples real passions. Real quick. This is such a great talent to have when it comes to writing copy. Interviewing clients and their customers uncovers incredible copy material. Material you just can’t get any other way.

Effectively interview and…your copy will literally write itself!

Network Marketing and hosting a TV show have taught me persuasion techniques that no other copywriter knows. It’s a dynamic combination and I want to show you how you can use them as well.

John Manley of RealityCopywriting.com made this
post in an online copywriting forum. Check it out...

Posted: Mon Apr 03, 2006 3:03 pm

One-on-one feedback is essential to becoming a successful copywriter. I think every skill is best learned through a live mentor.

Though, I would argue, that you can get by fine without one...

Just takes A LOT longer. I had a three-part criteria for a mentor:

1) He had to write effective copy.
2) He had to write copy that I would want to write(!).
3) I had to connect with his personality.

Shaune came highly recommended by a highly regarded colleague.

1) His copy is definitely effective. I know some of his stuff has hit 10% conversion rates. One of his clients said he's accomplished "impossible tasks" with unresponsive leads.

2) His copy is definitely the style I'd like to write. I'm not into hype copy... "attacking" the prospect with outlandish promises and greed-inducing benefit after benefit (if the copy isn't busy trying to scare the prospect into buying). Shaune's copy doesn't focus on the 7-deadly sins. It focuses on empathy, connectiveness and relationship building.

3) Shaune, on the whole, comes across as a very human person, who I feel quite comfortable with. (Though granted many copywriters met criteria #3) for me.... it was usually #2 I had the most the trouble with). But, I don't know, maybe it has something to do with us both being Canadian.

It impresses me when someone can remember my wife's name, several weeks later, after probably only hearing me mention her name once. Anyways, the first exercises from Shaune's program are due on Sunday... back to work.

All the best,

John

Let me ask you something...

Regarding your copywriting career... Can you sense that there is a missing bridge between where you are now and where you want to be?

Are you feeling that you will get "'there" but it will take longer than you'd like?

I have just started a very unique, very comprehensive, copywriting coaching program that I hope you'll consider.

My copywriting career took off very quickly and now I can't believe the response to my coaching. The last program sold out three weeks early and a New York Times Best-Selling author just enrolled, as part of the next group.

Those that enroll have three things in common...

• They want to accelerate their learning curve.

• They want to taste success as soon as possible and

• They want to learn the unique techniques that I teach.

What about you?

Even marketing celebrities are taking notice. Here's what I mean...

Frank Kern and Ed Dale
Have Crowned Jason Moffatt
The “Underachiever of The Year.”

Recently He Told Me...
“Dude... You Really Know How to Resonate
With People. You're Hip To Their Vibe.”

Here's His Full Testimonial.
Read It Carefully... Every Word is Meaningful!

"Shaune captivated my curiousity, fed my emotions, and held my attention like no other copywriter...EVER!

When I landed upon his DynamicResponseMarketing.com site - I read every single word, right down to the last PS. THAT never happens. Sales Letters usually bore me to death. However there is something dearly special about Shaune's copy.

Instantly I knew I had to hire him.

Dec 23rd, 2005 - After a critique and a 90 minute consultation I raised my response rate to 5.6%

Jan 4th 2006 - Another 90 minute consult,...BAM!...a $2895.98 day. My best ever!

The more I invest with Shaune the more I make.

Now...you bet, I'm enrolled in his coaching program. I want to know every last detail he knows about how to write persuasive copy."

Allow me to share this important point...

In my previous career I was paid very well. When I started writing copy I just wasn't willing to go slow. I wasn't willing to slave over a copy job and be paid like a ditch digger. I had to figure out how to be paid well or I just wasn't interested.

This mindset paved the way for what is a very exciting career for me. I have cut my way through to the top in record time. I will show you how to do the same.

I've already experienced seeing the benefits of my personalized approach. Light bulbs going off for one coaching client after another, as they realize key pieces that have been missing for them.

Ed Tolliver Is A Former Green Beret Now Living In Mexico City.
He Was One Of My First Clients. Here’s His Advice…

"When you take Shaune's coaching program be prepared... you'll quickly realize; "You don't know what you don't know." The good news is Shaune cuts to the chase and creates an environment so you really get it."

You may not realize it now, but Ed is correct...

You Don’t Know What You Don’t Know!

Realizing this is one huge step towards becoming a very successful copywriter. Once you're engaged in the program, everything will improve…

• How you see the business.
• How you think about and approach writing.
• How you think about and approach clients.

Not to mention…

• How you write copy and the renewed confidence you’ll have.

You Will See Dramatic Improvements Within Weeks.

It’s So Fun For Me To Watch! Even More Fun For You…

To Look Back at… How You Used To Write.

Nancy Wigal is perfect example. She came into my program with some copywriting knowledge but no sales or marketing background whatsoever. She has come so far in such a very short period of time.

Let me show you an email that Nancy just sent to me…

You can be having a very similar experience. Here’s how…

I’m offering a detailed, nothing-like-it, 10-week program. It is designed to help you secure two to three above average clients... without much effort. Above average meaning, they can keep you busy for months at a time.

I am only taking on six to eight coaching clients at a time. That way I can offer quality time with each participant via interactive teleseminars.

Everyone will be given exercises to complete prior to the teleseminars. Again, the calls are fully interactive. You will review and give feedback on what the others have done and they will do the same for you.

Seeing others work and how they see your work broadens your perspective on the individual techniques taught. By doing so you also broaden your ability to use the techniques. This "By Contrast and Comparison" learning is invaluable.

You Will Be Fully Engaged In This Process...
Your Mind, Your Thoughts, The Entirety Of Your
Comprehension Will Be Intimately Involved.

 This is so valuable… the new elements you will be learning will become deeply embedded. It won’t be something you’re struggling to remember a week later.

Not at all. I really want you to “get it” on your own so, when needed, I’ll push you just a bit. I hope you’ll welcome it… it’s often when the best breakthroughs come!

Here's My Most Critical Piece Of Advice.
Please Don't Underestimate It!

Make Yourself Appear Distinctly Different
From Other Copywriters!

Don’t Write Commodity Copy
Instead, Define What is “Your Copy.”

This is so important.

Think of yourself as a product.

• Why should a client buy your service over anyone else's?
• What makes you uniquely valuable to them?
• What is it about you that makes you perfect for “their project?”

It Must Be Obvious That You, And You Alone,
Are THE Person That Can Best Help Them
Make More Money… Period!

Please don’t fall into the trap of “offering copywriting services". If you do, you’re destined to be a brochure copywriter aching for "The Big Break" that never comes.

You must position yourself as having something nobody else has. Something that clearly shows clients your ability to improve their bottom line.

Want Help Properly Positioning Yourself As A Copywriter?

It’s exciting to see this evolve during the coaching program. Everyone gets excited when they realize their own unique positioning as a copywriter and who their target market is.

What will yours be?

Please don't unconsciously agree..."to be like the rest."

Let me explain… 

There are basically three types of copy:

• 1) Editorial copy
• 2) Over-the-top, hypey copy 
• 3) Benefit-rich copy

Editorial copy has its place but it’s not terribly profitable.

Both benefit-rich copy and hypey copy can be profitable but there are so many people offering it that it has become a commodity.

Something you can get anywhere, and something that someone will produce very inexpensively. You can end up competing with people who think nothing of charging a "workman's rate."

You didn't become a copywriter to struggle did you?

Here's What I Have Discovered.

A Lot Of Our Potential Clients Are Like Me.

They Want to Convert Prospects Into Buyers,

But They Are Tired Of Hype.

How About You? Want to Convert... Without The Hype?

Prospects are numb to inflated promises and hype.

It doesn't seem believable.

They feel as though they are being sold… their resistance goes up.

We want to lower resistance... not increase it. Carefully and purposely weaving, elements, such as, Resonance, Connection and Empathy into your copy lowers resistance.

Susan Adams has been a professional salesperson in Pittsburgh, PA for 22 years. She knows how to lower resistance and make the sale. Here's a direct quote from her...

“Selling Lear jets to CEO’s, I learned to sell softly. To know how to do this in print, I enrolled in Shaune Clarke's Copywriting Coaching Program. He understands that overstated promises and lame 'formulas' just don't cut it anymore. Things are different. It's 2006!"

Susan makes a great point...

Much of The Copy I See Today is Extremely Formulaic.
It Just Doesn't Hold Reader Attention Like it Once Did.

To me, that's what creates such a great opportunity for you and I.

Here's what I mean...

There is a huge gap out there to be filled.

The ability to attract high-paying clients is enormous, if…

You write connecting copy that captivates the prospect and guides them to the sale rather than pushing them into it.

The Bottom Line Is This...

The Copywriting Industry Is Ready For Change.
A New Breed Of Copywriter Is About To Be Born.
I'm Excited To Be A Part Of It.

It’s true...I'm going to show you how to pick the clients you want.

I’m going to show you exactly how to land them.

You will not be hungry for clients. No. Instead…

You'll be qualifying clients, accepting some… turning away others. 

Here’s A Brief Overview Of
What’s Covered In The Program…

Week 1

- How and why to use empathy as the foundation.

- How to build and create “The Compelling Story” so that the reader is fully   engaged.

- How and why to “abbreviate” your copy and especially the story.

- The power of the right question at the right time… and the most powerful   question to be asking.

Week 2

- How to differentiate yourself from other “Commodity Copywriters.”

- Overview of the interview process including a sample live interview.

Week 3

- How and why to embed “Likeability” into the copy.

- How and why you should be provocative.

- The power of “The Compelling Story”, “Persona” and “Resonance.”

- How and why you should use “The Compelling Story.”

- How and why you should use “Persona.”

- How and why you should use “Resonance.”

Week 4

- How and why you should use “Real-life Tidbits.”

- How and why to… “Just Feel It.”

- No subheads – Platinum and Gold headlines only.

- How and why to be “looking for opportunities.”

Week 5

- Enhance your marketing mindset & make more money

- Unique techniques

- Indirect Persuasion™ – The MOST powerful individual element that I teach.

- 7 ways to make your copy “fast” -- to help rivet the reader to every word.

- How to eliminate “pause words” and “pause phrases” to increase the flow of   your copy.

- How to put them into “The Buying Trance” with rhythm and cadence.

- How to connect with your target audience using “Real-life Tidbits.”

- The Power Of Three and how it engrains benefits into the mind of your   prospect.

- How to keep the reader captivated from beginning to end.

- How to use bullet points to improve resonance, connection and likeability.

- Empathy, Sincerity, Authenticity and “Feeling.”

Week 6

- Long copy exercise, review and critique.

Weeks 7 and 8

- Mastering the unique techniques.

- Reviewing, critiquing and polishing, your long copy exercise.

Week 9

Step-By-Step I Reveal...

- Find, Secure, And Satisfy High-paying Clients

- How To Effectively Approach Clients

- The One Thing You Don't Want To Say To Them

And

- How To "Lock Yourself In"

And most importantly, Week 10…

"The Secret Six™" and The Power of Effective Interviewing.

How would you like to quickly and powerfully uncover…

- Hidden reasons the target audience will buy.

- Hidden reasons the target audience won’t buy.

- Deep emotional triggers you can’t find any other way.

How "The Secret Six™"And Interviewing Can…

Dramatically improve your client-copywriter relationship leading to:

- Increased trust

- Increased “likeability”

- Increased respect

- Increased perceived value

How "The Secret Six™" And Interviewing Can…

- Help you become more connected and more passionate about the product.

- Trigger your subconscious writing…even Eugene Schwartz would be impressed.

- Automatically lay out for you all the powerful elements that I teach.

But especially…

- How it helps the copy write itself…

You Simply Can’t Appreciate This Until You Actually Experience It.

The Time Needed For Research Is Cut Way Down.
There Is No Doubt About It…

“The Secret Six™” And Effective Interviewing
Are Dramatic Time Savers.

You’ll Be Able To Put Out Incredible Copy In Days…
Not Weeks!

Plus I’ll show you many more never-before-taught, but extremely powerful, copywriting and client-securing techniques. Here’s one more…

How to approach a client and why you should transfer the power to them. Do so, and like me, you’ll start hearing things like…

• "Will you work for us exclusively?"
• "How soon can you turn over 3 or 4 pieces?"
• "Want to stay at our place in Hawaii?" -- No kidding, this just happened to me.

Here’s A Ridiculous Question… How Does This All Sound To You?

Career Changing… How About Life Changing?

Soon you’ll be selecting clients at will.

I'm talking about clients with not one, but multiple products they need copy for.

Clients that can keep you busy for months on end.

Clients that are happy to pay you great royalties. Clients that love you. Why?

Because…

You Have Figured Out The Art of Graceful Persuasion.
You're Not Offering That Same, Worn Out, Old Copy.

And how do you feel about this…

We'll Also Bring Out Your Own Persona. We'll Make You Shine.

We’ll Make It Abundantly Clear That You Are The Only Copywriter
Your Prospective Clients Should Be Considering

Your target client will be so happy..."to have found you."

You'll be the treasure they've been searching for.

Your perceived value to them will be incredible.

Let me say THAT again...

Your Perceived Value To Clients Will Be Incredibly High.

What does that mean for you... financial and personal freedom... that’s what.

What does financial and personal freedom mean for you, your family, your lifestyle?

You’re the one who can best answer that. What I know for sure is this…

You'll graduate from the program with all the weapons necessary to really go!

In fact…

From What I’ve Been Told,
This Is, Hands Down, The Best Return On
Investment A Copywriter Can Make!

Here are the two choices you have...

Option 1) Platinum Program - 10 week teleseminar program with direct participation and interaction on the calls. You will receive the exercises and course materials plus personally participate in the teleseminars. I will be directly involved, helping you, with your exercises.

Option 2) Gold Program – You receive all the course material and you are able to listen in, live, or to the recordings of each teleseminar. You don’t however, personally interact or participate. You have limited email access to me to discuss your exercises.

May I say that I have witnessed a third option.

Most copywriters, who really do become successful, end up spending way more money than I'm asking.

Typically, they experience several years of trial and error before they have the lifestyle they are after. I sincerely hope that that's not the case for you. I hope you choose the fast track.

Have a quick question? Email me at Shaune@ShauneClarke.com

Ready to go?

Let Me Make It Easy For You To Say Yes…

Call me right now and mention the name Terri Dumont. That way I’ll know you’ve read this whole letter and “get it.” Just mention Terri and I’ll share with you a simple way to save a full $1,000.00.

Additionally, I’ll do what I can to help you afford it…you can even make payments if necessary. (I reserve the right to cancel this offer at anytime.)

When you call, let me know which option, Platinum or Gold, is the best fit for you. If you want to save $1,000.00 you should call me right away 902 442 3643.

In order to offer an inexpensive sample, I'm now offering 35 minute Copywriting Career Consultations. I guarantee that this will be the best $97 you'll ever spend on your copywriting career. How's that for low-risk?

Your Return On Investment Couldn't Be Any Higher!

I'll give you more for your money than you can get anywhere else. Expect me to over-deliver! The golden nuggets will be coming at you fast... you'll want to be prepared.

Have a pen and paper ready and take the first step... call me at 902 442 3643.

Thanks,



Shaune Clarke

PS: Remember that this is only a rough draft. I know it can be dramatically       improved. I'm happy to hear your suggestions for improvement... I only ask       that you be constructive in your criticism. Shaune@ShauneClarke.com      

PPS: There aren’t any more PS's. I apologize if this is strong to say but I believe        it. If you scrolled all the way down to here without reading, chances are,        you don’t get it, and do not qualify to be one of the 8 selected.