I love simplicity. Your comment of “in-the-moment” desire reminds
me of a converstaion I just had with my father.

He told me that he gets so frustrated with automated phone systems.
He calls for xyz purpose and is on hold or pushing button for 15 minutes before he gets a live person.

At the end of the conversation, he said, “Someone would make a lot of
money if they could figure a way to help seniors. We just want to speak to someone.”

Wow! My father told me his “in-the-moment” desire. He is screaming for simplicy. So many companies would profit from following Google’s example.

Ethan Kap
“Kap”sure the Moment!

P.S. I have a good friend who always reminds me that the worst prospect is a confused prospect.

Didn’t Google recently make news by threatening to sue different media outlets if they use the word “Google” as a verb?

I think they shouldn’t be stressing out about controlling Google brand’s perception. They’ve done such a great job as a search engine that the brand arose as a byproduct of the success.

Simple and fast… I love Google!

Nick

Great post!! Google instantly meets your in the moment desires. It’s not something you ponder while typing in a key word — it just happens.

Brian,

You didn’t waste a word in your post. Thanks for sharing your thoughts.

“If you stop and think about it long enough, you’ll realize that most people’s “in this moment desire” is their dominant, driving desire - and this desire stays with them until they’ve given up all hope, or LIVED their desire.”

I really studied this portion of your email, but was a bit unsure if I would state with certainty that those same desires stayed with people for any length of time.

Then I sat and pondered some more…and the clarity of your statement hit home. Pardon me if I’m stating the obvious, but we really do keep our desires with us. What happens most of the time though is they get buried, only to reemerge when a whiff of “what could be” is presented.

Those desires may not be apparent. They may be ignored or buried under life’s “to do” lists. But they are always there…waiting. How many people do we know with unfulfilled lives? Even one would be too many.

How you expressed “what could be” is absolutely beautiful. So much more than a promise and a price.

This is a great copywriting lesson on the longevity of hidden desires and subconscious motivation. Thank you.

P.S. (loved the video!!!)

However, I have been reading a book by mark levy (I think) called accidental Genius.

On technique he teaches is WRITING the conversation instead of imagining it. I actually did this this week. And although it may seem somewhat silly or strange, it was extremely insightful.

I wanted to have a consultation with Dan Kennedy. So instead of waiting for 12 months and paying him $2000 per hour. I had a consultation with him in my mind and on paper.

It was actually very enlightening. I am now applying this same technique to find the deepest in the moment desires of my market.

Thanks for the inspiration,

Brett Kitchen