I happened to watch AI last week, and couldn’t agree with you more.

There are so many people using gimmicks when they audition this year. Or maybe the producers are letting more of them through. Whatever the case, the more they “try” to catch the judges’attention, the less serious they are taken.

Some were actually quite good, but because of their over-the-top approach they almost didn’t make the cut!

Just goes to show, even if you’ve got the goods you can actually HURT yourself with hype. If you believe in yourself or your product, just relax, be yourself, and let your passion shine through.

Mr. Pore was sincere from the moment he stepped into the room. When he was finished, he’d won the attention and respect of every judge in the room. The fact that he had a wonderful voice was icing on the cake!

Your comments totally echo a conversation I had the other day with Shaune, where we were talking about authenticity, how important it is and what a difference it makes when we experience it. This is a great example. I didn’t see the show (I’m in the UK) but thank you for sharing what was clearly such a heart opening moment.

Blessings, Akasha

Good morning Shaune,

First, thanks for providing me a “break” from editing my Dr. Tina copy.

I’m fairly happy with my first 4 pages or so, but the closing/offer is giving me a major headache. Anyway, my brain could use a distraction.

With regard to Terri’s blog… I couldn’t agree more.

And speaking from my own household — I think it’s the men who crave empathy and sentiment even more than women.

My husband for example — he’s your typical “guy’s guy” — never wants to show emotion in public. (By the way he would cringe to know I’m telling you this). Anyway he is WILD for Christmas movies.

Doesn’t matter the station. While I’m watching the James Bondathon… he’s tuned in to Lifetime for Women.

(IF it’s a “feel good” Christmas movie). I’ll walk into the room and he is all teary-eyed. I, in the meantime, have been watching “testosterony” gunfire, etc.

Long story short… I think Terri is right on… but I think ALL of America wants to be more touchy/feely right now… because of all the uncertainty of war, economics, environment, etc.

Thanks for passing this on.

Have a great Sunday,

Excellent point about the empathy. I saw that portion of the show and was amazed at how it brought ole tough-as-nails Simon to his knees. With all the trash talk going on about AI becoming “mean” and almost Gong Show-ish, it does make you wonder what their motives were. Anyway, it was certainly different from what we’ve seen in a lot of acts so far this season, huh? I think you’re right–it was smart marketing.

Terrific post and copywriting food for thought!

Sherry