Honestly, I think there’s something in our blood.

Are we born to write?

Is marketing savvy in our blood?

Is our DNA infused with salesmanship?

I’m going to get to the list Canadian notables in a moment.

First, let’s take a quick look at other fields of endeavour where Canadians tend to shine…

Consider the population of Canada is about the same as the State of California and check this out…

Internet Marketing — Ken Evoy — Yes, the founder of SiteSell is A freakin’ Canadian!

An email I just received from John Sparks who I met at the World Internet Summit in Australia.

 Hi «Shaune»,

Couldn’t wait to share the success I have already enjoyed from your program even before your first call.

First the background…I have been in dispute with my ex account. See the attached emails. He threaten me with legal action on my non payment of his a/c.

As you can see when you read the attached email I was not in agreeance with his point of view.

Old Copywriting Truisms are becoming less and less valid.

We must become increasingly aware of simple distinctions that can make our copy more appealing.

Here’s one such distinction…

You are NOT writing to the market, at large. 

You are NOT writing to the target audience.

You ARE writing to “The REAL Target Audience.”

Here’s what I mean…

As copywriters we all know that to get a 1% response rate is excellent — 2% is extraordinary.