In the post below there are comments about unique product benefits and niche markets.

Although those elements do segment the market what I was really referring to is psychographics…

The attitudes, values, lifestyles, and opinions of the Target Audience. That’s how you connect and convert. It comes after you determine who they are — niche or otherwise – and is more about how they think and feel.

In fact, I know of a Psychologist that charges six figures to do this for large corporations.

Geez… they’d save a lot of money if they just bought “The Secret Six and The Power of Intimate Interviews” program.  : )

Hello all,

I just saw a hair color commercial.

What stood out to me was how it spoke to specific segment of the market. This brand of hair color was “gentle.”

The tone of the commercial was…

I was afraid to try hair color but not now.

So…

They’ve realized that there is a large segment of the market that has hesitated to try hair color. They didn’t just advertise – as most would – saying that it was ammonia free, not damaging to the hair, etc.