Brett Kitchen wrote:

I presume you know who ________ is, right?

In his sales letter he uses the ‘F’ word over 37 times.

I was really blown away by it.

I understand why he’s doing it. He’s polarizing the market, getting rid of all the people he doesn’t resonate with BEFORE they get a chance to waste his time.

I get it.

I think it’s a good move, but I’m not into a lot of profanity in my copy, I’m not opposed to it, if is effective, but I wanted to get your take.