It’s Ocean Day in Japan - Connection

Filed under: Copywriting — Shaune on Monday, July 17, 2006

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Here are the details as extracted from http://www.japan-guide.com

Ocean Day - (umi no hi) - A recently introduced national holiday celebrating the ocean.

The day marks the return of Emporer Meiji from a boat trip in Hokkaido in 1876.

Interesting eh?

As I’m typing this blog post I’m looking out over picturesque Prospect Bay. Think about it… doesn’t the ocean hold a sense of mystery? It’s vastness, depth, ebb and flow. Truly a great gifts to us.

I love using ocean and other bodies of water to add connection to my copy. When we connect we build trust and lower resistance. Critical elements in any form of salesmanship.

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