What I mean is, say No to having customers write their own testimonials.
Merely collecting testimonials is lazy and only mildly effective.
Here’s why I say so…
Customers who offer testimonials do so with good intention. Very often, however, they get too busy. They are “stuck” about what to say. They don’t know “how to start.” As a result, it gets put on the back burner.
This happens way too often and represents tremendous loss of opportunity.
You should ask for the testimonial after a brief conversation or, better yet, after a short interview.