I believe that there is a great deal of power in using Resonance in our copy. I go into a lot of detail on this topic in my coaching program. One of the “generic elements of resonance” that I talk about is water.

As human beings most of us have an affinity for water. We can associate some positive feelings with water, especially the Ocean.

Why?

Of course there are the images of beaches and vacations that we can associate with. This is what I call direct influence but there’s more.

Finally, I get to make a post. I’ve been very busy, and haven’t had time to. Shaune suggested that I do one about some of the techniques we use on our websites…

I don’t think so.

We’ve spent too much time on them to just give them away. I can’t even count how many times arguments erupted about how to do a certain element in a direct response fashion, while keeping it decent looking. I still don’t really like direct response design - but I’ve grown accustomed to it, and see it’s potential.

I’ve just taken on a new client. Interesting, unique, and valuable product but I wasn’t sure why people would really want to buy it.

I wanted to see what some real people would say about it, see how they would respond, what their hot buttons might be.

Here’s the point…

When you are testing the market with real-life, potential prospects you don’t want to say, here’s the product, here’s what it does… would that interest you?

It’s to easy for them to say yes. This does not really tell you if they’d buy it. Many product developers make this mistake. We want to see if there is an authentic and natural interest.

In a comment, on my very first post, on this blog an old friend referred to me as someone who thinks outside the box.

Being able to do so has helped me a lot in my business, my life really.

How to do it…

As I look at it, I have never been one to “accept it”, as “they” say it should be. That said, there was a big moment in my life when I think that this natural tendency was magnified. I was forced into a “shift in perception.” I think this is the foundation for being able to think outside the box…being able to see things from a different perspective.